WorkDifferentWithAI.com Academic Paper Alert!
Written by Cole E. Short, Jeremy C. Short
Category: “Enterprise AI”
Article Section: This article best fits under the top-level category “AI Development and Operations”. Within this category, it aligns with the secondary topic of “AI-Assisted Programming”, as it discusses how language models like ChatGPT can be fine-tuned through prompt engineering to generate specific content, aiding in entrepreneurial tasks like rhetoric creation and pitch refinement.
Publication Date: 2023-06-01
SEO Description: “Exploring AI’s role in crafting entrepreneurial rhetoric via generative models like ChatGPT.”
AI-Generated Paper Summary
The article explores the role of artificial intelligence (AI), specifically generative language models like ChatGPT, in the development of entrepreneurial rhetoric. The researchers used an established framework for examining CEO celebrity archetypes to demonstrate how these models can effectively generate and refine various entrepreneurial pitches. Particular focus was given to prompt engineering—the process of fine-tuning inputs fed into language models for precise outputs. The article underscores the capability of ChatGPT to imitate a range of celebrity CEO styles, including those of notable figures such as Elon Musk, Indra Nooyi, Tony Hsieh, and Lisa Su. The authors concluded by emphasizing the fundamental value of generative models in entrepreneurship, which heavily depends on effective prompt engineering.
Keywords
Artificial Intelligence, Entrepreneurial Rhetoric, Generative Language Models, ChatGPT, Prompt Engineering
Author’s Abstract
To better understand the role of artificial intelligence in the development of entrepreneurial rhetoric, we examine how generative language models such as ChatGPT serve as viable tools for content creation. Using an established framework for examining CEO celebrity (Creator, Transformer, Rebel, and Savior), we illustrate how such models can effectively produce and refine elevator pitches, social media pitches, and crowdfunding pitches commonly used in the study of entrepreneurial rhetoric. We demonstrate ChatGPT’s ability to mimic each celebrity CEO archetype by prompting language in the style of exemplars, including Elon Musk, Indra Nooyi, Tony Hsieh, and Lisa Su. Implications of prompt engineering—the fine-tuning of inputs fed into language models to produce precise output—for entrepreneurship research and practice are discussed. We conclude by advancing the idea that the emergent and enduring value of generative models is, at its core, dependent on effective prompt engineering.